Atlantic Media trying to monetize Twitter

Atlantic Media Company hopes to expand its use of Twitter for advertising, according to an article in Advertising Age.

Advertisements will pop up at the top of Twitter feeds as part of the company’s latest effort, according to the story on the Advertising Age website. Atlantic Media is working with tech ad venture 140 proof on the project. The ads will not be displayed on Twitter products, but on other related tools like HootSuite.

For more details on how the initiative will work, read the Advertising Age story (linked above).

I wanted to highlight this plan because it is another example of a media organization trying to monetize Twitter. In September, Time Inc. started using ads in the wallpaper of its People StyleWatch account. I’m not sure what became of this, but the ad doesn’t seem to be there anymore.

The Atlantic Media effort, and the earlier attempt by Time Inc, are two examples of large media companies attempting to make money off of Twitter. Importantly, both seem like indicators that journalism-related organizations believe Twitter is here to stay.

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